While the rising tide of ad-supported streaming is lifting Tubi, the report notes it has unique reach. Along with more established AVOD players, from Roku to Pluto to Crackle, AVOD viewership overall will surpass SVOD in 2022, the Tubi report predicts. In the past two years, NBCUniversal has rolled out Peacock, Discovery launched Discovery+ and ViacomCBS rebranded and expanded Paramount+. Ad revenue tells an even more slanted tale, with connected TV and OTT revenue climbing 34% last year, compared with a 7% gain for national broadcast and cable.īeyond the continued expansion of Tubi, which Fox bought for $440 million in 2020, the category has seen considerable investment of late. Charter CEO Chris Winfrey Reports Little Progress In Carriage Talks With Disney, Says A Leaner TV Bundle "Could Stick" With Spectrum CustomersĪccording to the Tubi report, which relied on data from research firm MarketCast, SVOD audiences grew by 8% in 2021, while AVOD increased by 16%.
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